He grew up before our eyes: the young survivor of “The Impossible”, the treasure hunter of “Uncharted”, and above all the most beloved Spider-Man of the big screen. Tom Holland is one of the most popular actors of his generation — and the face of Paradigme, Prada Beauty's men's fragrance, as the house's global ambassador. A portrait of an endearing tightrope walker, and a walk through Prada elegance for men, to discover at Olara perfumery.
1“The Impossible”: the teenage revelation
In 2012, Spanish director Juan Antonio Bayona recreated the 2004 tsunami in “The Impossible”, based on the true story of a family on holiday in Thailand. Tom Holland, then an unknown teenager, made his film debut as Lucas, the eldest son of the couple played by Naomi Watts and Ewan McGregor — a kid thrown into chaos who carries entire scenes on his shoulders. Critics immediately praised an intensity rare for his age: the future blockbuster hero first revealed himself in a devastating drama. A lesson in balancing strength and vulnerability that has never left him.
2Spider-Man: from “No Way Home” to “Brand New Day”
Since 2016, Tom Holland has been the big screen's Peter Parker. The saga's peak: Jon Watts's “Spider-Man: No Way Home” (2021), in which his unmasked hero watches the multiverse open up — a worldwide phenomenon that came close to two billion dollars in ticket sales, opposite Zendaya's MJ. And the story continues: “Spider-Man: Brand New Day” by Destin Daniel Cretton, released at the end of July 2026, passed the two-billion-dollar mark at the global box office within weeks — the cinema event of the year. Manhattan rooftops, vertigo and verticality: an urban energy echoed in the clean, tonic trails of our men's fragrances.
3“Uncharted”: the adventurer born of a video game
In 2022, Ruben Fleischer handed him another cult role: Nathan Drake, the treasure hunter of the PlayStation saga, in “Uncharted”. Alongside Mark Wahlberg's Sully, Tom Holland strings together stunts, riddles and one-liners, from Barcelona to Magellan's lost ships — an adventure ride that became one of the most-watched video game adaptations in cinemas. Three registers, three faces: the heartbreaking survivor, the everyday superhero, the playful adventurer. It is precisely this embraced plurality that Prada Beauty chose to embody its masculine.
4Prada Beauty ambassador: the Paradigme man
Tom Holland is Prada Beauty's global ambassador and the face of Paradigme, the men's fragrance unveiled by the house in 2025 — Calabrian bergamot, bourbon geranium and amber woods. In a rare move, the campaign was entrusted to Danish director Thomas Vinterberg, winner of the Academy Award for Best International Feature for “Another Round”, around one simple question: “What if there is another way?”. A soft, plural masculinity with no instruction manual. Paradigme is not yet part of the Olara perfumery catalogue — but Prada elegance for men lives on here through two territories: the L'Homme Prada line and the Luna Rossa fleet, gathered in our Prada collection. And if brand ambassadors fascinate you, our portraits of Austin Butler, face of YSL's MYSLF, and Sydney Sweeney, face of Armani's My Way, complete the series.
5L'Homme Prada: the olfactory pyramid
To find that idea of a sensitive, refined masculinity at Olara, one reference stands out: L'Homme Prada (2016), signed by perfumer Daniela Andrier — the house of Prada's historic nose, author of the Infusions collection and La Femme Prada. Her score unites two of the house's signatures, powdery iris and amber: a fresh opening of neroli, black pepper and cardamom; a powdery heart of iris and geranium; an enveloping base of patchouli, cedar and amber. An ambivalent fragrance, soft and clean at once — the Paradigme spirit before its time — to discover among our eaux de toilette for men.
Did you know?
The house of Prada was born in 1913 in the Galleria Vittorio Emanuele II, Milan's famous covered arcade — the one on our banner. Mario Prada sold luxury trunks and leather goods there, long before the house became one of the most influential names in Italian fashion and perfumery.
6Which Prada should he choose?
Each of the house's masculines has its own temperament. L'Homme Prada (2016) is the tightrope walker: powdery iris over amber, soft and refined. L'Homme Intense, an eau de parfum, pushes the same score towards deeper amber for the evening, while L'Homme L'Eau brightens it with red ginger and neroli for sunny days. Out on the open water, the Luna Rossa fleet, born of the eponymous sailing challenge: Luna Rossa, the lavender-mint original, Carbon the mineral one, Ocean — available as an eau de toilette as well as an eau de parfum — and Luna Rossa Black, the most enveloping. Finally, for a unisex territory signed by Daniela Andrier, Infusion d'Iris and Infusion de Cèdre extend L'Homme's iris in a pared-back version. To understand what these concentrations actually change, our fragrance intensity guide breaks it down.
Your questions, answered
Which fragrance does Tom Holland represent?
Tom Holland is Prada Beauty's global ambassador and the face of Paradigme, the house's men's fragrance, whose campaign was directed by Danish filmmaker Thomas Vinterberg, winner of the Academy Award for Best International Feature for “Another Round”.
Which films does Tom Holland star in?
He stars in Juan Antonio Bayona's “The Impossible” (Lucas), the Marvel “Spider-Man” saga — including “No Way Home” and “Brand New Day” (Peter Parker) — and Ruben Fleischer's “Uncharted” (Nathan Drake), alongside Mark Wahlberg.
What does L'Homme Prada smell like?
An ambivalent powdery woody: neroli, black pepper and cardamom on top, iris and geranium at the heart, patchouli, cedar and amber in the base. Soft and clean at once, easy to wear from the office to the evening.
What's the difference between L'Homme Prada, L'Homme Intense and L'Homme L'Eau?
L'Homme Prada (2016) is the original eau de toilette, powdery and balanced. L'Homme Intense, an eau de parfum, deepens the amber and patchouli for the evening. L'Homme L'Eau, fresher, adds red ginger and green notes for daytime. All three share the same iris backbone.
Who is the nose behind Prada's fragrances?
Perfumer Daniela Andrier signs most of the great modern Pradas, from the Les Infusions collection to L'Homme and La Femme Prada. L'Homme Prada launched in 2016.
