Revealed by the series Euphoria, Sydney Sweeney has become one of Hollywood's most sought-after leading ladies in just a few years — making audiences laugh in “Anyone But You”, shiver in “Immaculate” and hold their breath in “Reality”. Since January 2023 she has also been the face of Giorgio Armani's My Way, a white floral conceived as an invitation to travel. A double portrait of an actress forging her own path and a fragrance that lives up to its name.
1“Anyone But You”: the rom-com that changed everything
In late 2023, just as the theatrical rom-com was being declared dead, Will Gluck's “Anyone But You” — loosely inspired by Shakespeare's “Much Ado About Nothing” — proved otherwise. Sydney Sweeney plays Bea opposite Glen Powell's Ben: two exes who can't stand each other, forced to play the perfect couple at a wedding in Australia. Obvious chemistry, rapid-fire banter and a surprise worldwide hit: the film turned the actress, until then known as Euphoria's Cassie, into a headliner on first-name terms with the public. It's that sunny, irreverent energy we recognise in our favourite women's fragrances of the moment.
2From “Immaculate” to “Reality”: proof by thrills
Because Sydney Sweeney refuses to be typecast. In “Immaculate” (2024), a gothic horror film she also championed as a producer, she plays Cecilia, a young American nun welcomed into an isolated convent in the Italian countryside, where an unexplained pregnancy tips the story into dread. A year earlier, in “Reality”, she portrayed Reality Winner, a former NSA translator, in a gripping chamber piece reconstructed word for word from the transcript of her FBI interrogation — an against-type performance praised by critics. Romance, horror, fact-based drama: three registers, one intensity. Exactly what Giorgio Armani calls a woman who follows her own path — “my way”.
3Face of Armani Beauty: an ambassador in the open air
In January 2023, Armani Beauty announced Sydney Sweeney as the house's newest face, alongside Cate Blanchett and Tessa Thompson. Her first assignment: fronting the campaign for the fragrance My Way, shot in full light, all roads and open horizons. Giorgio Armani hailed her as “the perfect embodiment of the My Way spirit”: a free and profound idea of femininity. The fragrance's credo — “I am what I live” — fits the actress's trajectory: curiosity, encounters, experiences that leave a mark. The whole olfactory family is gathered in our Armani collection.
4The olfactory pyramid of My Way
Launched in 2020, My Way is signed by two great names in perfumery: Carlos Benaïm, the master perfumer behind Ralph Lauren's Polo and co-creator of Flowerbomb, and Bruno Jovanovic. Their score is a luminous, clean white floral: a sparkling opening of orange blossom and Calabrian bergamot, a generous heart of tuberose and Indian jasmine, and an enveloping base of Madagascar vanilla, white musks and Virginia cedarwood. A confident, feminine trail designed to move with you — and refillable, like all the great references among our eaux de parfum for women.
Did you know?
Carlos Benaïm, one of My Way's two noses, is a Tangier-born master perfumer whose career spans more than five decades and over 400 creations — from Ralph Lauren's Polo to Viktor & Rolf's Flowerbomb, co-signed with three other perfumers. My Way belongs to that lineage of great, instantly recognisable florals.
5Which My Way should you choose?
Since 2020 the family has grown — without ever losing its white thread of tuberose. My Way Eau de Parfum is the original: floral, confident, luminous. My Way Intense takes the same score deeper, with more staying power for the evening. My Way Parfum, the woodiest, most powdery interpretation of the line, is in very limited stock. On the facet side: My Way Nectar rounds the flower with an addictive fruity aura, My Way Ylang makes it radiate in a sunny version, and the 2026 newcomer My Way Sunny Vanilla captures a floral-fruity burst drenched in sunlit vanilla — our recommended way in this season, to browse alongside all our women's fragrances.
Your questions, answered
Which perfume does Sydney Sweeney represent?
Sydney Sweeney has been the face of Giorgio Armani's My Way since January 2023, when she became an Armani Beauty ambassador — she also fronts the house's makeup, alongside faces such as Cate Blanchett.
Who created Giorgio Armani's My Way?
Perfumers Carlos Benaïm and Bruno Jovanovic, for a launch in 2020. The bottle is refillable, an approach the house has extended across the My Way family.
What does My Way smell like?
A luminous white floral: orange blossom and bergamot on top, tuberose and Indian jasmine at the heart, Madagascar vanilla, white musks and Virginia cedar in the base. Clean, feminine, neither sugary nor overpowering.
What's the difference between My Way, Intense, Parfum, Nectar, Ylang and Sunny Vanilla?
The Eau de Parfum (2020) is the original signature; Intense is its deeper evening reading; Parfum, the woodiest and most powdery; Nectar adds an addictive fruity facet; Ylang a solar glow; and Sunny Vanilla, the 2026 novelty, a radiant summery vanilla. Same floral backbone, six temperaments.
Which films does Sydney Sweeney star in?
She stars in “Anyone But You” (Bea), “Immaculate” (Cecilia, a film she also produced) and “Reality” (Reality Winner). On television, she made her name in the series Euphoria and The White Lotus.
