In late July, Zendaya returned as MJ alongside Tom Holland in “Spider-Man: Brand New Day”. After the Idôle fragrance yesterday, here is part 2 of our series: beauty. Global Lancôme ambassador since 2019, the star of Euphoria, Dune and Challengers has shared a few routine secrets in interviews over the years — we untangle what she actually uses from the complexion, eye and skincare universe she embodies, all at Olara.
1MJ is back: “Spider-Man: Brand New Day”
Released in cinemas on 31 July 2026, “Spider-Man: Brand New Day”, directed by Destin Daniel Cretton, brings Tom Holland back into Peter Parker's suit — and Zendaya back as Michelle “MJ” Jones, in a New York that has forgotten its hero. Off screen, no amnesia: since February 2019, Zendaya has been Lancôme's global ambassador, face of the Idôle fragrance — whose story we told in part 1 of this series — but also of the house's makeup campaigns. That beauty side is today's subject.
2What Zendaya actually uses
On technique, the actress has shared a few verifiable secrets. She told Essence magazine she builds her complexion with cream textures, brushed and buffed into the skin — and does her eyes before her face, so any fallout doesn't ruin the base. To Glamour, she named her essential: daily sun protection with Lancôme's UV Expert, and she is also known to cleanse with the house's Miel-en-Mousse foaming cleanser. Beyond that, caution: we attribute nothing she hasn't said herself. What follows is the Lancôme beauty universe she represents — campaigns to prove it — in three steps: complexion, eyes, skincare.
Did you know?
In February 2019, aged 22, Zendaya became the youngest celebrity ambassador in Lancôme's history, joining Lupita Nyong'o and Penélope Cruz. Five years later, she starred alongside that very Penélope Cruz in the “Unbeatable” campaign for the Teint Idole Ultra Wear foundation.
3Complexion and eyes: makeup, Lancôme style
Complexion first — Zendaya's campaign territory at Lancôme. She is the face of Teint Idole Ultra Wear, the 24-hour foundation with a natural matte finish and SPF 35, shot in 2024 by Craig McDean and styled by Law Roach. As early as 2022, she also fronted its luminous sibling, Teint Idole Ultra Wear Care & Glow SPF 25, enriched with skincare — two schools, long-wear matte or fresh glow, to compare among our foundations. Then the eyes: the Lash Idôle family, born in the fragrance's wake, with the Lash Idôle volume curling mascara and its lengthening cousin Lash Idôle Flutter Extension, pillars of our mascara selection — and of our whole makeup department.
4Skincare: Génifique, the serum step
No complexion — not even a campaign one — holds without well-prepped skin. At Lancôme, that foundation stone has a name: Advanced Génifique Sérum Ultimate, the newest generation of the house's cult serum, designed to support skin-barrier repair. Apply it morning and evening on clean skin, before your cream — the same lightest-to-richest order of textures we detailed in our skincare ritual guide. To adopt the full ritual, the Génifique Ultimate set pairs it with an eye cream and a Rénergie cream, in very limited stock. From there, explore our serums, our eye care and all our facial skincare. And to finish it all with a musky rose trail, the loop closes: part 1, devoted to Idôle, awaits.
Your questions, answered
Which beauty products does Zendaya actually use?
According to her interviews: cream textures for the complexion, buffed in with a brush, eyes done before face, Lancôme's Miel-en-Mousse cleanser and daily UV Expert sun protection. The rest of the Lancôme universe she embodies in campaigns — Teint Idole Ultra Wear first and foremost.
Is Zendaya the face of Lancôme makeup?
Yes. Global ambassador of the house since February 2019, she fronted the Teint Idole Ultra Wear Care & Glow campaign (2022), then Teint Idole Ultra Wear (2024), including the “Unbeatable” campaign with Penélope Cruz.
Teint Idole Ultra Wear or Care & Glow: which should you choose?
Ultra Wear for a natural matte finish that lasts 24 hours, with SPF 35 — the long-day ally. Care & Glow SPF 25 for a luminous, fresh finish enriched with skincare — ideal for dry skin or a healthy-glow effect. Same shade logic on both sides.
What is the Advanced Génifique Ultimate serum?
The latest generation of Lancôme's emblematic serum, reformulated to support skin-barrier repair. It is applied morning and evening on clean skin, before your cream, and comes in 30, 50 and 115 ml.
Is Zendaya in “Spider-Man: Brand New Day”?
Yes: she reprises the role of Michelle “MJ” Jones alongside Tom Holland, in Destin Daniel Cretton's film released in cinemas on 31 July 2026.
