It had been six years since Valentino Beauty last launched a new fragrance family. With Vendetta Donna and Vendetta Uomo, the Roman house revives a cult name from 1991 — and enlists Dakota Johnson and Alexander Skarsgård as the faces of the campaign. The duo has just landed at Olara.
1Vendetta, a name reborn from 1991
Announced on July 13, 2026, Vendetta is Valentino Beauty's first major new fragrance franchise in six years — since the Born in Roma and Voce Viva sagas became worldwide bestsellers. The name is no accident: it pays homage to the original Vendetta of 1991, created in the lifetime of founder Valentino Garavani. The campaign thinks big, too: Dakota Johnson — who shot to fame with Fifty Shades of Grey and earned acclaim in The Lost Daughter — and Alexander Skarsgård — unforgettable in Big Little Lies and The Northman — star in cinematic visuals shot by the duo Inez & Vinoodh. The bottles play the couture card — Valentino's signature deep red for Donna, a bold graphic V motif and a pleated cap inspired by the house's draping. Browse the full Valentino collection at Olara.
2Vendetta Donna: incandescent tuberose
Vendetta Donna is a floral woody composed by Dominique Ropion — one of the greatest noses of our time — with Andrew Everett. The opening surprises: a juicy, almost syrupy blood orange nectar, sharpened by a salty edge. At its heart beats a narcotic, creamy Osmobloom™ tuberose, before an enveloping sandalwood base settles in like a second skin.
Did you know?
The Osmobloom™ tuberose in Vendetta Donna comes from air-capture technology: the scent molecules released by the living flower are analysed without cutting it, so its fragrance can be recreated exactly as it breathes in nature. Dominique Ropion says he amplified “its lactonic tones, its skin-like texture” — a tuberose truer than nature.
3Vendetta Uomo: ginger, cinnamon, woods
Composed by Marie Salamagne, Vendetta Uomo explores a woody spicy register with gourmand accents. The opening snaps: an ultra-precise CO₂ ginger extract from Peru, charged with Italian citrus. Then comes an addictive “cinnamon liquor” accord, before a base of patchouli and sensual woods locks in the trail for hours.
4Who are they for, and how to wear them?
Vendetta Donna is for those who find classic white florals too polite: the blood orange and sandalwood make it a fragrance for evenings and the new season, gorgeous on skin and knitwear. Vendetta Uomo is built for cooler weather — the cinnamon truly comes alive on a sweater or a scarf. And since both juices share the same sensual tension, the duo makes a formidable couple's gift. Find them among our women's eaux de parfum and men's eaux de parfum — and explore the rest of our women's fragrances and men's fragrances.
Your questions, answered
What is the new Valentino fragrance for 2026?
Vendetta, in two eaux de parfum: Vendetta Donna (a tuberose floral woody) and Vendetta Uomo (a woody spicy with ginger and cinnamon). Announced in July 2026, the duo is already available at Olara, in limited stock.
Who are the faces of Valentino Vendetta?
Dakota Johnson, the American actress who rose to fame with the Fifty Shades saga and starred in The Lost Daughter, and Alexander Skarsgård, the Swedish actor of Big Little Lies, Succession and The Northman. Together they embody a modern romance driven by instinct, in a cinematic campaign film photographed by Inez & Vinoodh.
What does Vendetta Donna actually smell like?
A sensual floral woody: a juicy, slightly salty blood orange opening, a creamy tuberose heart and a lactonic sandalwood base. Less sugary than a classic gourmand, more carnal than a fresh floral — a true skin scent.
Does Vendetta replace Born in Roma?
No — Born in Roma carries on. Vendetta is a fully-fledged franchise added to the Valentino catalogue, honouring the 1991 Vendetta fragrance created under Valentino Garavani.
