Barely a year after establishing Paradigme as its new masculine pillar, Prada turns up the contrast. Paradigme Le Parfum inverts the bottle's gradient — from green to black — and pushes the amber-woody signature into its deepest expression, still fronted by Tom Holland. The 2026 novelty has just landed at Olara.
1Paradigme, Prada's new masculine pillar
In 2025, nearly a decade after L'Homme Prada, the Milanese house launched Paradigme: a cleanly architectural amber-woody in an emerald-green geometric bottle, fronted by Tom Holland — the Spider-Man star and global ambassador of Prada Beauty. In summer 2026 comes Le Parfum: the same silhouette, but an inverted gradient plunging from the signature green into black, and a concentration built to last — the house announces a trail of up to 12 hours. The whole house awaits you in our Prada collection.
2The pyramid: bergamot, gourmand geranium, leathery vanilla
Le Parfum is signed by a trio of noses: Marie Salamagne — co-creator of the famous Libre by Yves Saint Laurent —, Bruno Jovanovic and Nicolas Bonneville. The opening keeps the light of a crisp bergamot; the heart dares a gourmand, almost candied geranium, doubled with a leathery vanilla that tips the composition into the night; and the base unrolls Peru balsam, benzoin and guaiac wood over the ambery molecule Amberever. A deep, clean, enveloping woody oriental — very Prada.
Did you know?
Paradigme's base rests on Amberever, a new-generation woody-amber molecule that is both powerful and diffusive: it is what carries the trail announced at up to 12 hours. The bottle's gradient, from the original's emerald green to Le Parfum's black, visually translates that shift towards intensity.
3Who is it for, and how to wear it?
Le Parfum is Paradigme's dressiest version: leathery vanilla and resins make it a companion for evenings and the cooler season, superb on a sweater or coat, when its trail can unfold for hours. For daytime and mid-season, the original Eau de Parfum keeps the same signature in a brighter register; if you are after a fresher, marine Prada, look at Luna Rossa Ocean; for a more classic iris signature, L'Homme Prada remains a safe bet. Three sizes of Paradigme Le Parfum are available at Olara: 30, 50 and 100 ml. Find them among our men's fragrances and our men's eaux de parfum.
Your questions, answered
What is the difference between Paradigme Eau de Parfum and Le Parfum?
Same amber-woody signature, higher intensity: Le Parfum (2026) digs into the dark side with a gourmand geranium, a leathery vanilla and more present resins, for a trail announced at up to 12 hours. The bottle moves from emerald green to a green-black gradient. Both versions are available at Olara.
Who created Prada Paradigme Le Parfum?
A trio of perfumers: Marie Salamagne — co-creator of Libre by Yves Saint Laurent —, Bruno Jovanovic and Nicolas Bonneville. Together they deepened the amber-woody signature imagined for the 2025 original.
Who is the face of Prada Paradigme?
British actor Tom Holland, world-famous for his role as Spider-Man and seen in Uncharted. Ambassador of Paradigme since the 2025 launch, he also fronts the Le Parfum campaign in 2026.
Is Paradigme Le Parfum already available?
Yes — launched in summer 2026, it is available at Olara in three sizes (30, 50 and 100 ml), in limited stock.
