Gucci Flora Gorgeous Gardenia

Gucci Flora Gorgeous Gardenia - Eau de Parfum 

Description : 

Escape to a fantasy world of joy with Gucci Flora. A floral signature for free-spirited women bursting with positive energy.
The fragrance is designed around the Gardenia flower, admired since the dawn of time for its splendor, and said to have been used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the magnificent white Gardenia note is combined with a solar absolute of jasmine grandiflorum.

This delicious potion of joy opens with a sparkling accord of pear blossom and develops into a delicate trail of brown sugar. It is contained in a new, stretched bottle of pink lacquered glass, topped with a shiny gold cap, making it a precious object. The House's signature Flora motif is reimagined in a design inspired by Alessandro Michele's vision. An essential element of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.

Directed and filmed by artist Petra Collins, and headlined by artist, actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy-pink world, inspired by Japanese anime and filled with pop culture references, where abundance is the order of the day.

"In the Flora Gorgeous Gardenia campaign, the challenge was to signify a flowery universe in an unexpected way. Miley Cyrus plays the role of inspiration, an artist with a spirit that's both rock'n'roll and electric... After all, why shouldn't a rock'n'roll attitude be compatible with Flora's floral universe?" - Alessandro Michele.

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