Lancôme Idole Now - Eau de Parfum

THE FRAGRANCE OF THE FUTURE

Discover the new Idôle Now floral Eau de Parfum, inspired by nature and revealed by science. Resolutely in tune with the times, yet undeniably revolutionary, it celebrates the new vision of success and the powerful impetus of women inventing tomorrow's world. You too can join the Idôles.

A UNIQUE BLEND OF NATURE AND SCIENCE

Idôle Now, the first fragrance to come out of green science, aims to pioneer the design of more sustainable, resource-friendly perfumes. At the heart of this fragrance: the upcycled Rose, whose distillation water, usually wasted, is used in the very design of the perfume. 

Malaysian Orchid, whose scent is captured in nature thanks to "Head Space" technology, radiates its most subtle facets in the composition while being preserved. 

Vanille de Madagascar, on the other hand, is enriched through biotechnology with a synthetic molecule derived from brown rice: vanillin. 

These ingredients, sourced from sustainable and socially responsible sources, make up the formula of this resolutely bold, committed and vegan Eau de Parfum.

A LUMINOUS TRAIL THAT UNLEASHES THE POWER OF A NEW FLORALITE

The new floral Eau de Parfum Idôle Now embraces the horizon with its enveloping, luminous and addictive trail.

Rose, Idôle's iconic ingredient, is sublimated here with rosewater distilled from it to create a radiant freshness in a luminous, sparkling accord.